Online Focus Groups
With its quick turn-around time, an online focus group can be used effectively at any point during litigation, helping you either quickly resolve a case, or map out the best possible strategy for discovery, trial and jury selection. Best of all, while you are busy handling other matters, mock jurors use their own time, scrutinizing your case and providing you with detailed feedback that often surpasses the kind of insights gleaned from an in-person project.
How it works
Your work product is only as reliable as your mock jurors are. We make sure jurors are representative of what you would find in an actual courtroom, drawn from the correct jurisdiction and screened for disqualifying biases and experiences.
We also work with you to develop a case summary that accurately reflects both sides of the case. This can include exhibits and videotaped excerpts of witness testimony.
"Carolyn's services were indispensable to our million dollar jury verdict. We called on her with little time before trial and she conducted a thorough focus-group study and provided us with winning strategic input that we used to help gain victory. I've literally never had a jury consultant with her insight and professionalism. If you want the best shot at winning your trial, and winning big, I do not exaggerate by saying: hire Carolyn and her team!" ndh-law.com...Mario Williams, Partner, NDH Law, Atlanta
Persuade With Data
When it comes to evaluating Mr. Smith's claim, do you find that Dr. Jones' treatment:
Transcript + Audio = Persuasion
“…. I know, on balance, that hospital wards can be very busy places, they have a lot of people to attend to…….., I’m trying to factor that in. But there were no nurses’ notes between 8:41 p.m. and 4 a.m. And she asked for more pain medication. Now to me, I mean just as a lay-person, here’s a woman who’s come in, … we’ve said it’s constipation but she’s in horrific pain, and it just seemed to me that that was an awfully protracted amount of time for no one to know her heart rate is going up, her blood pressure is going up, I mean, I haven’t spent a day in medical school but some of this is common sense isn’t it?”
When jurors complete their work, you will know exactly what matters to them most, and why. The results also allow us to connect jurors’ opinions to their demographics and pre-existing attitudes and experiences. This is essential for voir dire preparation, and can also make for a powerful mediation argument, when, for example, you can show your opponent that a pro-lawsuit, liberal single mother sees your case just as strongly as an anti-lawsuit, conservative business owner.
A final and unique feature of the online focus group process is that jurors are individually debriefed in a recorded, transcribed interview. You can use these transcripts and punctuate them with compelling audio clips to make mediation presentations come alive.